Ad report for the Jar of Kindness on Facebook (Meta)
To make sure the project is seen not only by "our own", we launched paid promotion on Facebook. Yes, it is an expense. Yes, we show it publicly too - because transparency works only when it covers everything, not just the nice-looking numbers.
We spent 50,150 AMD on promoting the project. Meta receipts (tax invoices for Vetmir) are attached: payments on February 9, 2026, February 13, 2026, and February 19, 2026.
Thanks to the ads, the project received approximately 150,000 AMD in support. So the ads were not "for reach", but a practical tool that brought donations.
We run the project as an open ledger: we show all incoming funds and all expenses - including service, technical, and advertising costs. This is the transparency standard we consider normal, not heroic.
We will continue using ads carefully and only where they help increase support, and we will optimize spending so that more money goes directly to helping animals.